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As I sit in my mom's basement and rattle off half-cocked opinions about meaningless sports, I'd like to think I give folks a relatively fair shake.I explain myself. I extol virtue and condemn malfeasance on equal footing. I think.
I'm no fan of Mark Cuban. He's a self-promoting, grandstanding, crybaby egoist. I love that he bought my favorite basketball team. I don't necessarily like the way he carries himself publicly.
Then he does this: He bails out Dallas' only decent tradition.
The annual Greenville Avenue St. Patrick's Day Parade -- ironically it's one of the city's most popular and well-done events despite Dallas not being overtly Irish ... but instead incredibly alcoholic -- was in peril. Escalating costs had placed the Greenville Avenue Area Business Association in a bad spot: They could no longer afford to do the parade, which is a huge boon for that area in addition to being one of the two or three things that make Dallas a cool city.
They were $40,000 short. Swoops in Cuban. He's pledged to put up the remaining cash needed for this year's parade.
The cynic in me would say that Cuban was again scrapping for headlines. However, I don't feel that way. I just feel like Cuban's giving back to the city that's supported him and his basketball franchise and the people that have filled the American Airlines Center, bought Marquis Daniels jerseys and crowded into downtown Dallas last summer has the Mavericks were paraded through downtown.
To my knowledge, this isn't a tax write-off. He also gave another $25,000 to the Dallas ISD scholarship fund, which usually benefits from the parade's profits. This is just Cuban being a sweet, sweet guy -- giving back to the city and the people that love and support him.
That's admirable to me. Cuban is media and publicity savvy to a fault. It's part of the reason he drives some nuts. Yes, it's a public relations move. But no one cares. Because at the heart, it's just Cuban doing this city a solid. He's a citizen, who happens to own a basketball franchise.
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