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The sports talk radio landscape is simple: It's The Ticket and everyone else.It's been this way for, I guess, 18 years since The Ticket came on the airwaves. It could be debated if The Ticket is still good. I don't know if it's debatable whether they are better than The Fan or the local ESPN Radio affiliate. Certainly, pound for pound, they're better.
Although The Ticket will flaunt their ratings, particularly those of men of a certain age, I've always felt that, generally, Dallas-Fort Worth has no real room for sports radio in their life. I might be right.
Outkick the Coverage took the individual, overall ratings of all of the major sports radio stations in the United States and ranked them based on that rating.
In theory, the bigger markets (New York City, Boston, Miami, San Francisco, Los Angeles, Dallas, Chicago) should do relatively well, although the ratings are not based on the total number of people listening, but their share in the overall radio market in their areas. Mostly, you would think these cities do well because of their ability to sustain multiple sports franchises. And, if you'd like to count the number of championships and playoff runs from those seven cities the last 15 years, feel free. There's a lot.
Surprisingly (maybe), The Ticket ranked tied for 18th with WFAN in New York City.
Stations from Columbus, Nashville, Raleigh, Baltimore, Indianapolis, Minneapolis, Phoenix and two from Kansas City all had bigger market shares in their respective burgs than The Ticket did in Dallas-Fort Worth.
Again, this doesn't mean that more people listen to WCMC in Raleigh, North Carolina than The Ticket in Dallas-Fort Worth. It just means that WCMC has a bigger market share in Raleigh, North Carolina.
Also, it's worth noting, only four stations from the aforementioned "top markets" made the top 20 (two from Boston, New York City and San Francisco). And, no, The Fan or the local ESPN shows did not rank.
Basically, this list isn't an indictment on The Ticket. It's an indictment on how much sports fans like to listen to sports talk radio. It could be an indicator of how much they really care about the Texas Rangers, Dallas Cowboys or Dallas Mavericks.
It tells us that folks would probably rather listen to JACK FM, country music or top-40 than The Hardline, Norm Hitzges or The Morning Musers. It also tells us that folks in Raleigh want to hear about college basketball or NASCAR, folks in Indianapolis want Pacers talk and people in Columbus want to hear more opinions about what Ohio State football.
I don't need radio rankings to tell me this truth: Dallas-Fort Worth sports has a large, pregnant underbelly bell curve of "fans" that don't care tremendously about sports. That is fact.
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